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0 · Louis Vuitton’s Innovation in Digital Marketing in China
1 · Louis Vuitton Smashes Xiaohongshu Livestreaming Record
2 · Louis Vuitton Debuts on China’s Xiaohongshu
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Louis Vuitton's resee streaming on Xiaohongshu of the pre-fall 2024 collection attracted over 470,000 unique visitors, setting a new record for the luxury vertical. The brand invited Chinese influencer Thomas Ye, commonly known as Gogoboi, to take over its Weibo account during Paris Fashion Week in March 2015, which was a first at . To promote Louis Vuitton's "VOLEZ, VOGUEZ, VOYAGEZ” exhibition in December 2018, Louis Vuitton and gogoboi collaborated on a H5 game "To steal Louis Vuitton bags with . Louis Vuitton's resee streaming on Xiaohongshu of the pre-fall 2024 collection attracted over 470,000 unique visitors, setting a new record for the luxury vertical.
The brand invited Chinese influencer Thomas Ye, commonly known as Gogoboi, to take over its Weibo account during Paris Fashion Week in March 2015, which was a first at that time. It.
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To promote Louis Vuitton's "VOLEZ, VOGUEZ, VOYAGEZ” exhibition in December 2018, Louis Vuitton and gogoboi collaborated on a H5 game "To steal Louis Vuitton bags with me". The interactive game became quickly a big hit on social communication. Louis Vuitton ran promotions modeled after streetwear "drops" of limited-edition products to drive sales at its virtual pop-up shop, which runs as a "mini program" inside the Tencent-owned WeChat app.
Louis Vuitton’s Innovation in Digital Marketing in China
Louis Vuitton Men’s China Spin-off Show Sets New Livestream Record. Broadcast on platforms including Weibo, Douyin, Kuaishou and China's own StockX, it attracted more than 278 million viewers. Louis Vuitton has effectively expanded its reach in China through innovative and captivating marketing initiatives. The brand’s storytelling approach resonates with Chinese consumers, who see Louis Vuitton products as symbols of status and refinement.
Gucci and Louis Vuitton show how luxury brands can survive in China post-pandemic – by staging outrageous fashion shows and apple-themed ad campaigns on Weibo and Douyin Louis Vuitton unveiled its Spring/Summer menswear 2022 show on June 24 via WeChat Channel, Weibo Livestream, and Kuaishou. It was the first time that the house’s show livestreamed on Kuaishou, thanks to its recent collaboration with Nylon Magazine.This research article intends to analyze Louis Vuitton’s strategies utilized by Instagram and Weibo, respectively. Weibo is commonly utilized in China, the second largest luxury market, while X (former Twitter) is readily available in Western countries and Japan (Wang et al., 2020).
One day before the show, Louis Vuitton invited Wu and other friends of the brand, including Ouyang Nana, Zhong Chuxi, and Fan Chengcheng, to create their individual teasers for Weibo. These triggered a total of 63,000 likes, almost 100,000 comments, and a whopping 620,000 shares. Louis Vuitton's resee streaming on Xiaohongshu of the pre-fall 2024 collection attracted over 470,000 unique visitors, setting a new record for the luxury vertical. The brand invited Chinese influencer Thomas Ye, commonly known as Gogoboi, to take over its Weibo account during Paris Fashion Week in March 2015, which was a first at that time. It. To promote Louis Vuitton's "VOLEZ, VOGUEZ, VOYAGEZ” exhibition in December 2018, Louis Vuitton and gogoboi collaborated on a H5 game "To steal Louis Vuitton bags with me". The interactive game became quickly a big hit on social communication.
Louis Vuitton ran promotions modeled after streetwear "drops" of limited-edition products to drive sales at its virtual pop-up shop, which runs as a "mini program" inside the Tencent-owned WeChat app.
Louis Vuitton Men’s China Spin-off Show Sets New Livestream Record. Broadcast on platforms including Weibo, Douyin, Kuaishou and China's own StockX, it attracted more than 278 million viewers.
Louis Vuitton has effectively expanded its reach in China through innovative and captivating marketing initiatives. The brand’s storytelling approach resonates with Chinese consumers, who see Louis Vuitton products as symbols of status and refinement. Gucci and Louis Vuitton show how luxury brands can survive in China post-pandemic – by staging outrageous fashion shows and apple-themed ad campaigns on Weibo and Douyin Louis Vuitton unveiled its Spring/Summer menswear 2022 show on June 24 via WeChat Channel, Weibo Livestream, and Kuaishou. It was the first time that the house’s show livestreamed on Kuaishou, thanks to its recent collaboration with Nylon Magazine.This research article intends to analyze Louis Vuitton’s strategies utilized by Instagram and Weibo, respectively. Weibo is commonly utilized in China, the second largest luxury market, while X (former Twitter) is readily available in Western countries and Japan (Wang et al., 2020).
Louis Vuitton Smashes Xiaohongshu Livestreaming Record
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Louis Vuitton Debuts on China’s Xiaohongshu
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Decode channel: 24 channel. Supply voltage: DC, +12~24V. External dimension:L340*W142*H57 mm. Packing size:L350*W180*H65 mm. Net weight: 1.5kg. Gross weight: 1.6kg. Power consumption: <0.25A(12V); <0.30A(24V) Signal input: DMX-512 Standard digital signal. Signal output: 0~24V, Max. 2A /CH. Power output: 12V:<576W, .
louis vuitton weibo|Louis Vuitton Debuts on China’s Xiaohongshu
