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Beginning with their Fall 2022 collections, the luxury goods behemoth will no longer use animal fur of any kind in products created by any of the group's 13 fashion brands. Gucci’s decision to go fur-free was five years in the making and represents a major turning point for cruelty-free, sustainable fashion. A Chinese New Year campaign controversy: is Gucci fur-real? The Italian luxury house scrambles to remove products, after animal rights activists called out the use of rabbit . Gucci joins a number of other brands in the Fur Free Alliance, an international group of organisations which campaigns on animal welfare and promotes alternatives to fur in .
Brands from Gucci to Michael Kors and DVF have recently stopped using fur, calculating that the goodwill generated with younger customers, and a reprieve from social .9 FEBRUARY 2024 – Today, the Fur Free Alliance launched a global campaign urging Italian fashion giant Max Mara to join its competitors—including Gucci, Versace, Armani, Prada, .
Gucci pledged to go fur-free starting from its Spring/Summer 2018 collection and, accordingly, stopped using kangaroo fur inside its loafer line from the beginning 2017 and replaced it with lambswool.
Beginning with their Fall 2022 collections, the luxury goods behemoth will no longer use animal fur of any kind in products created by any of the group's 13 fashion brands. Gucci’s decision to go fur-free was five years in the making and represents a major turning point for cruelty-free, sustainable fashion. A Chinese New Year campaign controversy: is Gucci fur-real? The Italian luxury house scrambles to remove products, after animal rights activists called out the use of rabbit felt in its Year of the Rabbit capsule. Can Gucci hop out of this mess? Gucci joins a number of other brands in the Fur Free Alliance, an international group of organisations which campaigns on animal welfare and promotes alternatives to fur in the fashion.
Brands from Gucci to Michael Kors and DVF have recently stopped using fur, calculating that the goodwill generated with younger customers, and a reprieve from social media-amplified protests by animal-rights activists, is worth a few million dollars in lost sales.9 FEBRUARY 2024 – Today, the Fur Free Alliance launched a global campaign urging Italian fashion giant Max Mara to join its competitors—including Gucci, Versace, Armani, Prada, Valentino, Dolce & Gabbana and many others—in adopting a fur-free policy.Gucci will also be joining the Fur-Free Alliance, which campaigns on animal rights globally. “For decades animals in the fur industry has been subjected to intense cruelty, living their entire lives in miserable, filthy cages,” said Joh Vinding, the chairman of Fur Free Alliance. Gucci Stops Using Angora, Months After Going Fur-Free. Gucci's decisions to stop using fur and angora in its collections could potentially influence other fashion companies.
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Gucci pledged to go fur-free starting from its Spring/Summer 2018 collection and, accordingly, stopped using kangaroo fur inside its loafer line from the beginning 2017 and replaced it with lambswool. Beginning with their Fall 2022 collections, the luxury goods behemoth will no longer use animal fur of any kind in products created by any of the group's 13 fashion brands. Gucci’s decision to go fur-free was five years in the making and represents a major turning point for cruelty-free, sustainable fashion. A Chinese New Year campaign controversy: is Gucci fur-real? The Italian luxury house scrambles to remove products, after animal rights activists called out the use of rabbit felt in its Year of the Rabbit capsule. Can Gucci hop out of this mess?
Gucci joins a number of other brands in the Fur Free Alliance, an international group of organisations which campaigns on animal welfare and promotes alternatives to fur in the fashion. Brands from Gucci to Michael Kors and DVF have recently stopped using fur, calculating that the goodwill generated with younger customers, and a reprieve from social media-amplified protests by animal-rights activists, is worth a few million dollars in lost sales.9 FEBRUARY 2024 – Today, the Fur Free Alliance launched a global campaign urging Italian fashion giant Max Mara to join its competitors—including Gucci, Versace, Armani, Prada, Valentino, Dolce & Gabbana and many others—in adopting a fur-free policy.Gucci will also be joining the Fur-Free Alliance, which campaigns on animal rights globally. “For decades animals in the fur industry has been subjected to intense cruelty, living their entire lives in miserable, filthy cages,” said Joh Vinding, the chairman of Fur Free Alliance.
Gucci Stops Using Angora, Months After Going Fur-Free. Gucci's decisions to stop using fur and angora in its collections could potentially influence other fashion companies.
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