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0 · Chanel and Farfetch Unveil ‘Boutique of Tomorrow’
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Chanel and Farfetch Unveil ‘Boutique of Tomorrow’ After seven months of testing at Chanel’s largest store in Paris, the digital innovation .
PARIS — Chanel and Farfetch are finally ready to roll out their “boutique of tomorrow.”. Almost two years after announcing an exclusive long-term tie-up, the French fashion house and the luxury e-commerce platform have unveiled the .
Chanel and Farfetch Unveil ‘Boutique of Tomorrow’ After seven months of testing at Chanel’s largest store in Paris, the digital innovation project is ready to roll out to other boutiques.PARIS — Chanel and Farfetch are finally ready to roll out their “boutique of tomorrow.”. Almost two years after announcing an exclusive long-term tie-up, the French fashion house and the luxury e-commerce platform have unveiled the first results of their pilot digital innovation project at 19 Rue Cambon, Chanel’s largest store in Paris . Luxury fashion platform Farfetch has announced a partnership with Chanel to work on the "boutique of tomorrow", using Farfetch's Store of the Future omnichannel platform, in a deal which has resulted in Chanel taking a minority stake in Farfetch. Chanel and Farfetch have inked an "exclusive global multiyear innovation partnership" to make stores attractive to Millennials.
Chanel and Farfetch Unveil ‘Boutique of Tomorrow’
Chanel and Farfetch have unveiled the Boutique of Tomorrow digital innovation pilot project, the epicentre of which is the brand’s flagship store in Paris at 19, rue Cambon 19, the largest in the French capital.
• Chanel and Farfetch sign an exclusive innovation partnership deal to create a customised augmented retail experience in Chanel's boutiques • Multi-year global partnership to develop a range of digital initiatives in-store and out-of-store Farfetch has a unique agreement with Chanel, but will install this project when the famed big boutique it purchased in London, Browns, moves to a new site on Brooks Street. Photo: Chanel Quizzed about how the pilot works, two Chanel fashion advisors admitted there had been learning pains with the technology, but that it granted clients a far .
Marking the first of its kind in the luxury fashion market, the partnership also sees Chanel investing in Farfetch, joining its existing shareholders. The "Augmented Retail" concept is set to roll out in one of Chanel's boutiques in France later this year. Inking a strategic partnership with London-based online retailer Farfetch, the two have teamed up to develop a range of digital initiatives which will deliver an unparalleled customer experience both offline and online, in-store and out-of-store.
After seven months of testing at Chanel’s largest store in Paris, the digital innovation project is ready to roll out to other boutiques. Read more on WWD.
Chanel and Farfetch Unveil ‘Boutique of Tomorrow’ After seven months of testing at Chanel’s largest store in Paris, the digital innovation project is ready to roll out to other boutiques.PARIS — Chanel and Farfetch are finally ready to roll out their “boutique of tomorrow.”. Almost two years after announcing an exclusive long-term tie-up, the French fashion house and the luxury e-commerce platform have unveiled the first results of their pilot digital innovation project at 19 Rue Cambon, Chanel’s largest store in Paris . Luxury fashion platform Farfetch has announced a partnership with Chanel to work on the "boutique of tomorrow", using Farfetch's Store of the Future omnichannel platform, in a deal which has resulted in Chanel taking a minority stake in Farfetch. Chanel and Farfetch have inked an "exclusive global multiyear innovation partnership" to make stores attractive to Millennials.
Chanel and Farfetch have unveiled the Boutique of Tomorrow digital innovation pilot project, the epicentre of which is the brand’s flagship store in Paris at 19, rue Cambon 19, the largest in the French capital. • Chanel and Farfetch sign an exclusive innovation partnership deal to create a customised augmented retail experience in Chanel's boutiques • Multi-year global partnership to develop a range of digital initiatives in-store and out-of-store
Farfetch has a unique agreement with Chanel, but will install this project when the famed big boutique it purchased in London, Browns, moves to a new site on Brooks Street. Photo: Chanel Quizzed about how the pilot works, two Chanel fashion advisors admitted there had been learning pains with the technology, but that it granted clients a far .Marking the first of its kind in the luxury fashion market, the partnership also sees Chanel investing in Farfetch, joining its existing shareholders. The "Augmented Retail" concept is set to roll out in one of Chanel's boutiques in France later this year.
Inking a strategic partnership with London-based online retailer Farfetch, the two have teamed up to develop a range of digital initiatives which will deliver an unparalleled customer experience both offline and online, in-store and out-of-store.
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chanel farfetch boutique of tomorrow|Chanel and Farfetch Unveil ‘Boutique of Tomorrow’
